Now, if you know anything about Apple events, you probably know Apple likes to vaguely hint at coming surprises with what they send to press. So, what could they be hiding in the new logo? Well, I have three ideas:
- Obviously, the move to a much, much thinner typeface. This is actually Helvetica Neue Pro UltraLight rather than the iOS mainstay Helvetica. (Yes, there's difference, heh). This obviously leads one to believe they're moving to the more "flat UI" that Google and Microsoft have transitioned to. (Tall, thin fonts are a part of
SwissMetro and Holo design). Thank God they are hopefully doing this because iOS has been seeming mighty stale, recently.
- Next, the rounded rectangles seem to be in an odd stack-like formation. This could be one of three things; a new folder system, apps that are less sandboxed (they're "merging"), or a new wiggle-related animation? Well, I think it connects to the first option because this seems to be an image promoting the possibly new UI. So, I think this is what a folder will look like on iOS 7; a bunch of semi-translucent papers stacked on top of each other in a chaotic but ordered way.
- Finally, and most importantly, I think Apple showed us the new color palette for iOS 7! Look at those bold, over-saturated, and beautiful colors! Those have to correlate to iOS's new "texture-less UI," right?
With number 3 in mind, I decided to create a color palette for iOS 7 based on this logo:
|Pretty colors, no?|
|Safari's icon is "rough'n stuff'n robots..."|
Personally, I like the look. If Apple were to go with there flat icons, I imagine they'll look something like the above solely because they can't change too much without scaring away their massive user base. For example, if they were to actually use the design and colors provided, I can't imagine the Phone icon looking that different from the one I created.
So, I just thought I would make a quick post about the WWDC logo in the time I should be studying for my finals. Any thoughts? Any disagreements? I'd love to hear about them in the comments! Want to tell me how much iOS suxz? Well, I'd love to hear your comments, too! Just send them to /dev/null and I'll read them at my earliest convenience!